Clarity, by design.
We build beautiful tools for Central Ohio businesses—custom websites, automated dashboards, apps, and AI-ready hardware that meet your operation where it lives.
Bleeding-edge tech usually reserved for Silicon Valley startups and Fortune 500 companies. Now built in Ohio, for Ohioans.
The blobfish only looks weird on the surface.
Meet the blobfish.
Some see a sad, melting pink blob.
We see beauty under pressure.
Down in the deep ocean — where Psychrolutes marcidus actually lives — he looks completely normal. Healthy, even. The "blob" only happens when you rip him out of 3,000 feet of water pressure and drag him to the surface.
The same thing happens to small businesses every day.
Some consultant or sales rep convinces a three-person team they need enterprise software built for a 500-person sales floor. Dashboards tracking metrics nobody asked about. "Best practices" designed for org charts with seventeen layers of middle management. A subscription model you need a lawyer to escape.
The business didn't have a problem before. Now it looks like a blobfish on a dinner plate.
We build software that fits the business that already exists. Your desk. Your workflow. Your weird little process that actually works. No bloat. No hostage-taking. No dashboards for the sake of dashboards.
Just tools that do the job — and get out of the way.
Four steps. Yours forever.
Meet
We sit down, map your operation, and scope the right kit. Just a website? Full build with dashboards and automations? Or make the business AI-ready with local hardware? We size to what you actually need. First conversation is free.
Build
A custom website, dashboard, and automations — tuned to your workflow, your terminology, your branding, your voice. Built only for what you scoped. Fixed price. No ambiguity. Weekly progress demos as we go. Optional: a virtual pet that reacts to your metrics.
Ship
Your build goes live. Website-only and standard builds: deployed to hosting you control, domain + DNS wired up. AI-ready builds (optional): an agent-compatible Mac Mini in a retro shell ships to your desk, private hosting via Cloudflare Tunnel, automatic backups, UPS battery backup.
Live
The system runs. Problems surface before they escalate. We come back when you want something new. No retainer required. You own the code, the data, and — if you opted in — the hardware. Forever. No mandatory subscription, no hostage-taking.
Pick your scope.
Not every business needs the whole kit. We'll scope to what you actually need — and the first conversation is always free.
Start here · No commitment
Free consultation
A 15-minute call to understand your workflow and scope what's possible. No pitch, no obligation, no pressure. You'll leave with a clear sense of what we'd build, what it would cost, and whether we're the right fit.
Website only · Always fully custom
Just a website
If all you need is a fast, clean public-facing site — no dashboard, no automation — we'll build that. Every site is written from scratch for your business: custom design, your copy, your brand, hosted however you want. No templates. You own the code.
Website + dashboard + automations
Full build + optimization tools
Website, operations dashboard, SMS, tenant/client messaging, scheduling, reporting — the whole kit. Everything tuned to the way your business actually runs, with the optimization tools built in from day one.
Local AI · Agent-compatible
Make your business AI-ready
An AI-agent-compatible Mac Mini on your desk, your data kept local, your systems structured so agents can actually work with them. Private by default — your data doesn't need to leave the building.
Every industry gets its own template.
Templates apply to the operational layer — dashboards, automations, messaging. We build the engine for an industry once, then ship that battle-tested template to every subsequent client in that industry, customized to your workflow and branding.
Websites are always written from scratch for you.
Each template optionally comes with a virtual pet that mirrors your real metrics (skip if it's not your thing). Click a tile to see the template, or claim the pioneer slot for an industry that's still open.
Tools for businesses SaaS forgot about.
Property & building operations
Tenant dashboards, maintenance tickets, compliance calendars, SMS routing, lease tracking. Built from the ground up for small landlords and mixed-use buildings.
Harding Centre · 66 unitsSmall business automation
Custom workflows for the tasks you do every day. Scheduling, client tracking, reminders, SMS confirmations, recurring jobs — whatever your operation actually needs.
Dashboards · Automation · SMSNiche tools for specific trades
Escape rooms, boutique hotels, estate sale companies, regional distributors, family-owned manufacturers, multi-site healthcare practices. If SaaS hasn't made a product for you — or what's available is built for someone twice your size — we can.
Your industry, probablyConsulting & advisory
Not every problem needs custom software. Sometimes it needs a second pair of eyes. Hour-by-hour advisory for small operations figuring out what to build, what to buy, and what to ignore.
Before you commitWhat builds actually cost.
Every project is scoped to what the operation actually needs, so the only honest pricing is examples. The shape below covers most of what we ship.
$5K–$15K · 2–4 weeks
Pioneer build, single location
Custom website, focused dashboard, one or two automations, SMS integration. Right for a single-location operation: a vet clinic, a self-storage facility, a single event venue. You become the pioneer for that industry — every future template improvement flows back to you for free.
$25K–$60K · 4–8 weeks
Standard build, established operation
Custom site, multi-page dashboard, full automation suite, AI-ready hardware on-site, on-site install and training. Compliance calendars, executive reporting, the whole kit. The Harding Centre — 66 units, 18-page dashboard, SMS routing, compliance system — is a reference build at this scope.
$75K–$200K+ · Quoted on conversation
Multi-location / regional operator
Unified ops across sites. Role-based access. Cross-location reporting. Integration work with whatever you already run. Right for a regional operator with 3+ locations who's outgrown off-the-shelf SaaS but can't justify enterprise software. Scoped per project.
Optimization Plans (monthly service after launch) are separate, optional, and start at $X/mo. See Plans for the full breakdown.
The things we believe.
You should own your data.
Not rent it. When we're done, you have the code, the database, the hardware. No mandatory monthly subscription. No held-hostage data. If we stopped existing tomorrow, your system still runs.
Dashboards should live on your desk.
Private, local hosting. Your data doesn't need to live on a server in Virginia. It can live on an AI-agent-compatible Mac Mini in a cute case three feet from you.
Tools should optimize, not overwhelm.
Every automation earns its place. Every dashboard surfaces the one number that matters. No metric bloat, no feature cruft — just the shortest path from a question to an answer. (Optional: a virtual pet that makes the team actually check in.)
Written from scratch for your brand, optimized for max lead generation.
Tuned to your workflow. Web-based, fast, yours.
AI-agent-compatible. Sized for your desk. Looks like a 1988 Macintosh.
Reacts to your metrics. Makes the team actually check in. Skip if not your thing.
Inbound + outbound. Carrier-compliant.
Cloudflare Tunnel. Your data never leaves your control.
Daily, with SD card mirror. UPS battery backup included.
On-site installation, team walk-through, and a printed reference guide for the whole team.
We come back when you need something new. No retainer required.
Tell us about your business.
Fifteen minutes on a phone call. No pitch. We'll ask about your workflow and scope what's possible.
Start a conversation →